Marketing, Advertising and Media Expert Witness

EXPERIENCE

Expert 2318 Is A Marketing Executive With Expertise In Creating Award-Winning Media, Marketing, Sales, Collateral Programs And Expert Witnessing. Introduced Campaigns That Translated Strategic Marketing Plans Into Tactical Sales Actions -- Driving Revenue Growth, Expanding Market Penetration, Achieving Dominant Market Share, Exploiting The Presence Of Brand Equity And Capitalizing On Market Opportunities.

Recognized Strengths In Establishing And Maintaining Executive-Level Client And Strategic Partner Relationships. Strong Conceptual / Analytical Skills, Ability To Identify New Market Segments. Participative Leader With Excellent Skills In Cross-Functional Teambuilding, Motivation, Quality Performance And Productivity Improvement. MBA In Marketing. Active Board Member Of The Advertising Club Of Los Angeles Since 1983.

Selected List Of Companies: DIRECTV, GE Capital, Vons Grocery, The Music Center Of Los Angeles, Bell Atlantic / Verizon, Disney, Alliance Environmental Group, Barr Engineering, DHX-Dependable Hawaiian Express, Sheraton Hotels And Resorts, SPNB, Bank Of America, Beverly Hills Savings, Applause.

Public Service Organizations: Advertising Club Of Los Angeles, Advertising Industry Emergency Fund, Los Angeles Fire Department, California Special Olympics, Partnership For A Drug Free America, Town Hall, L.A. Downtown Marketing Group, LACVB

Senior MBA Marketing Lecturer: University names available upon request.

PROFESSIONAL EXPERIENCE

MARKETING CONSULTANT / EXPERT WITNESS
Independent Marketing Consultant Group
1994 to 1997
2001 to Present

Provide expertise in marketing campaign strategy, new business development, rollouts, advertising, collateral programs, expert witnessing, market penetration, and effectively identifying marketing opportunities for local and national business organizations.
Selected client include: Available upon request

For over 30 years, Expert 2318 has taught in the graduate and undergraduate programs at a University in California.
A list of the classes are: Available upon request.

DIRECTV, El Segundo, CA
1997 To 2001
Entertainment / Communications Company

MARKETING DIRECTOR, Special Markets And Strategic Partnerships Created And Orchestrated Marketing Programs, Strengthening Product Positioning, Improving Marketing Operations, Establishing Corporate Partner Alliances, Planning Strategies And Promotional Tactics. Built Marketing Team That Capitalized On Individual Talents And Strengths; Hired, Trained, Mentored, And Motivated Team.

* Competitively Positioned Company In Several Market Segments By Increasing Customer Base By 40% Through Marketing Partnerships With Verizon / Bell Atlantic, Quest / US West, GTE, SBC / Pacbell, And Others.

* Instrumental In Achieving A 43% Increase In Sales And Over 200 Third-Party Programs By Securing And Managing A Major Sales Program Targeted To Residential, Multi-Family Dwellings, Hospitality, And Private Offices.

* Benchmarked Highly Effective 25-Piece Collateral Marketing And Advertising Program For Msos And Key Accounts, Including Nine-Part "Right-Of-Entry" Sales Kit. Designed And Implemented Simplification Program For New Dealers.

* Dramatically Increased Private Office Acquisitions By 321% And Multiple Dwelling Units By 8.7%.

* Teamed With Advertising Firms To Create Television, Radio, Print And Online Media Marketing Campaigns.

Innovative Trade Show And Co-Op Trade Show Programs With 80 Different Partners. Acknowledged As "Partner Of The Year" From Private Cable And Wireless Cable Magazine (1999).

LMC Marketing, Los Angeles, CA
1994 To 1997
Independent Marketing Consultant Group

MARKETING CONSULTANT
Provided Expertise In Campaign Strategy, New Business Development, Rollouts, Market Penetration, And Effectively Identifying And Confirming Marketing Opportunities For Local And National Business Organizations.
Selected Client Achievements Included:

* GE Capital-Rescom (Subsidiary Of GE) - Engaged As National Marketing Director. Consistently Exceeded Monthly Goals For Market Penetration As A Result Of National Telephone, Cable And Security Systems Introduction Campaign In All Media.

* Herald Tribune (Publication) - Introduction And Marketing Strategies Made A Major Impact On This New Publication, Generating The Largest Weekly Circulation West Of The Rockies For Targeted, Segmented Market In Pasadena And San Gabriel Valley.

Ogilvy & Mather And The Miller Company - Successfully Developed Marketing, Planning, And Materials As Well As Supported New Business Development Campaigns For These National Advertising Agencies.

The Music Center / The Performing Arts Center Of Los Angeles
1988 To 1994
Music Center Of Los Angeles - Dorothy Chandler Pavilion, Mark Taper Forum, Ahmanson Theatre And Education Division

VICE PRESIDENT OF MARKETING & COMMUNICATIONS
Award-Winning Leadership Of Numerous Activities Including Marketing, Promotion, Public Relations, Advertising, Fundraising, Community Access Programs, Special Events, Direct Mail And Collateral Materials. Spearheaded Planning And Events For The 25th Anniversary Celebration. Won Eight PRSA And Publicity Club Awards Including "Best Southern California Program" For 1991 And 1992.

* Moved Organization From A Passive Reactive Model To Proactive Marketing Model Changing Corporate Vision That Resulted In Motivating Executive Team And Staff.

* Important Gains Achieved, Increasing Annual Fundraising By 7.3% And Retail Store Sales By 450%.

* Innovative Creation Of LA Alive!, Dorothy Chandler Awards, Spotlight, Viva Las Artistas And TGIF Concert Series And Fundraising Events.

* Lead By Example, Setting High Personal Standards, Building Relationships And Team Value For Win-Win Results.

Exploited The Presence Of Education Divisions Live Arts Programs, Developing All Aspects Of Program For Heightened Appeal And Attraction To 1.2 Million Students Throughout Southern California.

Grey Advertising / Grey Entertainment & Media, Los Angeles, Ca
1981 To 1983
1987 To 1988
Nationally Recognized Advertising Agency

1987 To 1988, Vice President - Management Supervisor
1981 To 1983, Vice President - Account Supervisor and Account Executive

Aggressive Leadership With Broad-Based Marketing Responsibilities For National, Regional And Local Entertainment / Retail / Sports / Public Service Accounts. Fast Track Promotions To Positions Of Increasing Responsibility To Vp-Management Supervisor, Hand-Picked For Planning And Execution Of Multimedia Marketing Programs.

* Increased Four-Year Market Share From 11.9% To 17.3% By Creating And Designing Marketing And Store Opening Campaigns For Vons Grocery Co. Spearheaded 73 Televisions Spots Plus Expansion Into New, Out-Of-State Markets. * Maximized Exposure Of Showtime Cable Network And Rko Video/Pictures By Designing National Advertising And Promotions Campaigns.

* Earned A Reputation For Top-Notch Design Of Marketing And Media Promotions For Abc Television Network.

* Implemented Creative Marketing Programs With Vision And Strategy For Expansion Of Existing And New Services For Southern California Edison.

* Achieved Record-Breaking Fundraising Dollars And Involvement Of Highly Public Figures By Developing High-Quality Public Service Advertising And Event Marketing For The California Special Olympics.

ADDITIONAL EXPERIENCE DETAILS

Available Upon Request.

PROFESSIONAL TEACHING EXPERIENCE

1975 To Present
SENIOR INSTRUCTOR / DISTINGUISHED PROFESSOR- Marketing/ Advertising/ Promotion
A University in Southern California.

EDUCATION

January 1974
(Dean's List)
Master of Business Administration - Marketing, A University in Southern California

May 1971
(Dean's List)
Bachelor of Science in Business Administration - Marketing, A University in Southern California

ONGOING PROFESSIONAL DEVELOPMENT

Available upon request.

AWARDS AND ACKNOWLEDGMENTS

2006, "Polished Apple" Award Recipient, Honoring Commitment To Students At California State University, Northridge
2006, USC Parents Association Teaching And Mentoring Award
1999, Distinguished Professor
1993, California State University, Northridge Outstanding Citizen Award Los Angeles City Council ("There's Nothing Cool About Fireworks")
1993, Joseph Roos Community Service Award 1993, Public Relations Society Of America Extraordinary Service Award
1991 & 1992, Wilshire Chamber Of Commerce Awards For Best Community Program
1991, Publicity Club Award From California League Of Cities
1990, Belding Award
1990, Advertising Club Of Los Angeles PRSA Award

PROFESSIONAL ASSOCIATIONS

Available upon request.

KEYWORDS

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